When designing a web page, especially if it is your first time, there is often a desire to throw in all of the bells and whistles that you can fit in. Calendar? Sure. Weather widget? Absolutely! Flashing text and bright colors? I want to be seen! After all, more is more!
The thing is, less is more when it comes to designing for the web. Adding anything and everything to your site can cause a couple of problems:
- Your site load time will be longer
- Everything that shows on your site is leaded in order. The more that is there, the longer it will take to load the main message of your site.
- Your message will get lost in the noise
- What are you trying to say? Your customers may not know in their effort to get through the noise and find your message
- You will probably be off-brand
- Part of the reason for building a professional site is to extend your business brand. A clean site equates to a clean and professional brand.
This does not mean that these cool features can’t ever be used. They should be used in moderation and with purpose. A lawn care company might use a feed of the day’s weather as an extension of information that could affect lawn services for the day. A religious institution may use religious text feeds to display daily or weekly readings and meditations. No one should use flashing text–ever. Nope, not ever.
By carefully choosing the elements in your page, you can communicate your brand and message clearly. The team at BKJ Designs can help you successfully choose the best elements for your brand. Book a Zoom call today!